How a Florist Designs the Perfect Bouquet for Every Occasion

Every Bunch Starts With a Reason
We don’t just grab flowers and throw them together. It always starts with why you’re sending them. That part matters. You tell us what’s going on — maybe someone’s having a birthday, maybe they’ve lost someone, or maybe it’s just to say “thinking of you”. Whatever the reason, it sets the tone for what we make.
You don’t need to know what flowers are in season or what colours go with what — that’s our job. We just need to understand the feeling behind the order. Are you celebrating? Are you comforting someone? Is it something small or a bit of a grand gesture?
We listen, then we build something from that. No two bunches are exactly the same, and that’s how it should be.
Picking the Right Mix — Not Just the Prettiest Ones
Once we’ve got the feeling sorted, then it’s about what flowers are fresh and looking good that day. Some hold their shape for ages. Some are more delicate. Some people like roses, others hate them. We take all of that into account.
If it’s something romantic, yeah, roses come to mind — but they’re not the only option. Sometimes peonies or tulips say it better. For sympathy, you don’t want anything too loud. You want soft colours. Something calm, nothing over the top.
We usually buy fresh from the markets that morning. That way we know the flowers are good and they’re going to last. We’ve been doing it long enough to know what works. Sometimes we’ll pick something just because it has the right shape, or it balances the rest of the bunch. It’s not always about colour — it’s about how the whole thing feels when it’s done. You can contact a florist in Sydney for more information.
It’s More Than Just Colour and Style
Some people want a neat bunch. Others want it a bit wild, with bits sticking out. It depends on who it’s going to. A tight bouquet works well for the office. A loose one might be better for a dinner table or someone’s lounge room.
We think about where it’s going and how it’s going to be seen. You don’t want a flat side showing if it’s going in the middle of a table. You don’t want it too tall if it’s going on a hospital bedside. These things sound small, but they make a big difference.
We don’t follow a formula. We go by feel. If it looks right, we know. If something feels off, we just start again. No point forcing it. Some bunches come together easy, others take a few goes — it happens. We’ve had days where we’ve pulled the same bouquet apart three times before it felt right. Bit more yellow. Less green. Swap that flower out. It’s all about the feel.
Too much of the same thing, and it starts looking flat. If all the flowers are the same height or the same shape, it doesn’t work. You want contrast. Something tall, something soft, something that draws the eye without shouting. You know when it’s right because it just looks… balanced. Not perfect, just right.
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The Small Stuff Still Matters
Once the flowers are sitting how we want them, we still check everything over before it goes out. Doesn’t matter if it’s wrapped or going in a vase — we look it over. Make sure there aren’t any crushed leaves or dodgy stems. Anything weird in the water, we fix it.
Some people want it wrapped in brown paper. Others want ribbon. Some need it in a vase because it’s going straight to a hospital or an office. We don’t fuss over it — we just ask what works best and sort it.
We’ve had people tell us the flowers were left on a doorstep and it made their whole day. That’s the bit we care about. The moment someone opens the door and sees them. We won’t be there when they get handed over, but we still think about that moment when we’re putting it all together.
No two bunches are the same. Even if someone shows us a photo and says “just like this one,” it always ends up with its own thing going on. That’s how it should be. You’re not just sending flowers, you’re sending a message — and we’re the ones making sure it lands properly. If you are looking to send flowers to Strathfield please contact us.